Blog is an additional content added to your website on a regular basis. It is a window for the company to interact with the clients and get a review about their products via comments. Also a blog give you the opportunity to provide more information that you were unable to on the site.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We’ll get into more of the benefits of blogging on your SEO a bit later, but it’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going – instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content.