How much does Digital Marketing cost?
Many of us will want to take our business to enormous user growth and reach our target audience. We all know Digital Marketing can help us achieve it. We often hesitate as to how much do we need to spend on Digital Marketing. If you do not know how much the digital marketing agencies charge in India, don’t worry you are at the right place to gain more insights about it.
If you want to utilize the services or give an idea to your friends about it, you need to know the current scenario of the digital marketing industry. This article will help you analyze the different factors which influence the price of digital marketing services.
The Agency can offer services ranging from one to two specific services to an entire package of services. Depending on the company’s requirement you can customize the services. We at Maxime Interactive cater to all your marketing requirements. This helps you save a lot of time and effort. If you are more specific about a particular service, then it can be taken care of at ease.
Many agencies follow a “one-size-fits-all” marketing method and they offer them at a very cheap price. This may not give the essential lead which your business requires. You need to have a more customized service which suits your business, which is why you can approach Maxime Interactive as we customize them based on your need.
A lot of the agencies bring you a broad approach of what can be done for the business at large. You must review their deliverables to understand their level of commitment after work. Choose an agency which is very upfront about what services they will offer.
Although all companies have a bouquet of prices/services to offer, they may charge you more or less in terms of tailored services. If an agency does publish their prices online, make sure their website’s digital marketing prices align with your custom quote.
The standard rates in the US will range from $5 per hour to $200 per hour or charge on a monthly basis. For instance, certain agencies have comprehensive inbound marketing package priced at $1500, $3000, $4500 and $7,000 per month that include a full range of services. Some companies also have small package focused on small businesses for SEO or social media which are priced at $499, $799 and $1,299 per month.
If you’re looking into web design, the price of this digital marketing service ranges from $5000 to $15,000 for a custom website and $300 to $1000 for a customizable website from a template. For website maintenance, costs range from $50 to $2000 a month. If you’re interested in email marketing, pricing for this digital marketing service is between $300 to $2500 a month. Some additional factors that can influence the price of email marketing include email design, as well as the number of monthly emails. For Content marketing, pricing for this digital marketing service depends on the size of your business. For Small & Medium-Sized Businesses, the average cost is $1000 to $20,000 a month — larger businesses often exceed that rate. If you would like to invest in PPC, you can expect to pay $9000 to $10,000 per month.
Some additional factors that can influence the price of email marketing include email design, as well as the number of monthly emails. For Content marketing, pricing for this digital marketing service depends on the size of your business. For Small & Medium-Sized Businesses, the average cost is $1000 to $20,000 a month — larger businesses often exceed that rate. If you would like to invest in PPC, you can expect to pay $9000 to $10,000 per month.
Below is the price range that gives you a rough idea of digital marketing cost in India. This can be considered as an industry average which any good agency will charge you, the rates could be lower also depending on the competition –
Website design & hosting – ₹ 15000 to ₹ 2,00,000 per year
Web Development – ₹ 20000 to ₹ 2,00,000 per year
Basic SEO – ₹ 10,000 to ₹ 30,000 per month
Advanced SEO – ₹ 20,000 to ₹ 1,00,000 per month
Social Media Marketing & online reputation management – ₹ 5000 to ₹ 1,00,000 per account per month (account = Twitter, Facebook, LinkedIn etc.)
Blog writing – ₹ 500 to ₹ 5000 for a 500 words blog
Email Campaigns – ₹ 5000 to ₹ 30,000 per email design & setup – email service charges extra
Landing page setup – ₹ 3000 to ₹ 10,000 per landing page – hosting charges extra
Pay Per Click Management – ₹ 1,40,000 to ₹3,00,000
Above listed are only a few of the services that digital marketing companies offer you and they can customize it per your needs.
At Maxime Interactive, we are committed to helping Small & Medium-Sized businesses (as 98% of the total businesses are in this bracket and digital marketing is their best marketing weapon). We also match your unique needs by offering different tiers for each of our digital marketing services.
Digital Marketing at present is the most powerful medium to reach to a large and potential audience base. There is no doubt on how digital presence can boost an organizations ROI and conversion rate. As we all know that our country is empowering digitally in the field of technology, improving online activities and infrastructure is the main aim right now.
Please note that if you are a start-up and wish to make your digital advertising campaign a hit, you might go for A-la-Carte services that are present where all the elements of digital marketing are served under one package.
This is indeed beneficial as marketing agencies offer discounts or extended service etc. on bulk services. But if you are an established brand and wish to take up only a few services or just one, the marketing agency will charge you accordingly. We at Maxime Interactive take care of all your needs under one roof.
So, I hope this might have been helpful for you to get the best knowledge about the cost that it takes for digital marketing services. Therefore, go ahead and now start either your own business or hire some services keeping these prices in mind.