Top 10 things on your To-do list to get your business on Google’s first page
Does anyone want to get into the second page of Google’s search results? Never. Study reveals that less than 3% of searchers make it to the second page. The top result on Google has a 33% chance of getting clicked. In this blog, we have listed the top 10 things to make your business on the first page in Google’s search results.
Users trust secure connections more—it’s a fact (and sites that follow best practices for user experience are more likely to rank better in Google search results). According to a global survey, 84% of users would abandon a purchase if data was sent over an insecure connection and 82% of people won’t browse an unsecured website at all.
Security is utmost concern to any user on the internet. Would you like to purchase anything through a site which is not secure? Definitely not.
Make your customers and prospects feel safe and give them peace of mind, whether it’s in your store or on the internet.
2. Page Speed
The world is on the internet and we all have come across that time is precious. Who would like to wait or rather waste their time on a slow website. They say that the average recommended time for a website to load is 3 seconds.
In fact, 85 percent of consumers used the internet to find local businesses in 2012. Do you think more or fewer people have adopted online search methods since then? We have over 2 billion people buying goods and services online by the end of 2019.
Of those two billion people, 47 percent of them expect your webpage to load in two seconds or less, and 40 percent will abandon a page that takes more than 3 seconds.
Google itself has indicated that site speed (more specifically, page speed) is one of the factors considered in its search algorithm. Not only that, but its spiders aren’t supermen–they can only crawl a certain number of pages, and if yours is one that doesn’t load in time, it doesn’t get indexed.
We at Maxime Interactive develop highly optimised websites which loads in 0.18 seconds which is much faster than 94% of the web world. Please visit us at https://maximeinteractive.com/web-development-services/ for more details.
The webpage plays an important role in SEO ranking. The content should be of high quality.When I say high-quality, I mean free from spelling errors, grammatically correct, completely covers the topic, is engaging and well-written, etc.
Quality content isn’t just important to your users. Google can recognize quality content and rewards it with higher search rankings.
You’d do well to also follow these basic principles listed in Google’s webmaster quality guidelines:
• Make pages primarily for users, not for search engines.
• Don’t deceive your users.
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
• Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
A focus on content quality creates a powerful SEO strategy because it is geared toward offering a positive search experience.
If you need help in writing content for your webpages, we are here to help you. Kindly visit our page https://maximeinteractive.com/content-marketing-services/ for more details or contact us.
4. Responsive Website
The world is so busy that everything has come to a single handed device. Ie. mobile or the tablet. People of all ages are always found with a smart phone in hand. The moment you refer a business or you have a need of any item, you would immediately pull out your smartphone from your pocket and search for it.
The people want it all within their reach since they don’t have the time to postpone to a later stage. With this thought in mind, we should focus on the website being more responsive and mobile friendly. The websites are more visited on the phones and a quick glance is all it takes to get the gist of the site. Hence this is another point to be noted while you build your website. Please visit us at https://maximeinteractive.com/digital-marketing-services/mobile-marketing-services/ for your mobile marketing services.
5. Optimized Images
Pictures and other images are great for your website.But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.Resize or compress your images to optimize them.You can also use your images to sneak in keywords by naming them accordingly.
For example, let’s say you have a website that sells toiletries or other bath products. Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.” You can also strategically use keywords in the title of your image as well as the caption or description.
It’s all about providing value for the users—that will ultimately help you rank. We are here to help you out with the best quality images at https://maximeinteractive.com
6. Social Media Share
Social Media plays a major role in the marketing of a business these days. If you encourage the users to share an article on your page or any image on social media, the chances that it gets noticed would be very high compared to the rest.
Every business and website needs to be active on social media.That’s pretty much common knowledge.
But what’s not as well known is that you can get your SEO ranking improved if people share links to your website on social media.
One of the best ways to do this is by including social sharing icons on all your content.You should also share links on your social media pages.When that information appears on people’s timelines, all it takes is just one click for them to share it.
Even though social media signals don’t have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways:
- Increased online visibility and traffic to your website
- Increased authority and brand recognition
- Broader content distribution and longer content lifespan
- Improved local SEO
When someone discovers something on social media, there’s a chance they’ll share the link. Not only can this increase the number of inbound links to your site—improving your credibility—but it can also show how popular your content is as well. This can improve your rankings and you may also notice social media profiles showing up near the top of branded searches as well
Maxime Interactive is a digital marketing agency which takes care of your attention on social media by posts, articles related to your business. Please visit us at https://maximeinteractive.com/social-media-marketing/ for more details on Social Media Marketing.
7. Quality Backlinks
Although inbound and outbound links are important ranking factors for SEO, linking needs to be done carefully to protect your company’s online reputation. You should not only link to authority sites but also make sure all the information is recent.
You should also include internal links.These links will direct visitors to other pages on your website.When your website is associated with a trustworthy site via a backlink, it becomes more trustworthy in the eyes of the search engines.
Overall, these backlinks from credible sites help your SEO because they show search engines that your website is credible and therefore valuable to their users. And overtime, as you build a healthy profile of these good backlinks, your rankings will improve as the search engines acknowledge your position as an authority online.
Broken links can crush your SEO ranking.Plus, it doesn’t look good when a link you provide to your visitors brings them to an invalid website
Well, if a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead.You’re doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return.This will drive more traffic to your website. Outbound links from other websites to your page will help improve your SEO ranking too.
At Maxime Interactive, https://maximeinteractive.com/search-engine-optimization/ we help you out with the SEO for your website.
8. Use Keywords
Keywords play a major role in this formula.You want to include words people will search for throughout your content.But do it sparingly.
If you go overboard saturating your website with keywords, Google will pick up on this, and it will have an adverse effect on your ranking.Keywords should fit naturally into sentences.Include them in your header tags and even in image captions.You should also use long-tail keywords, which are three or four word phrases that could be found in a search.
For example, someone probably won’t just search for the word “phone” when they’re looking for something.
But they may type in the phrase “best phone for texting” as an alternative.
If your keywords match their search, your website will have a greater chance of getting ranked higher.
The Components of Google Ranking Algorithm explains the importance of Keywords
9. Domain Age, URL and Authority
Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more? Data of two million pages suggests that very few sites less than a year old achieve that ranking. So if you’ve had your site for a while, and have optimized it using the tips in this article, that’s already an advantage.
In some cases, the domain name matters. Though Google has penalised exact-match domains (those where the target keyword is in the URL), that penalty is generally for spammy sites with thin content.
Research shows that exact-match domains that are deemed to be relevant, valuable, and high-quality can see a ranking boost because of it. However, if you already have an established website, you don’t need to go looking for an exact-match domain for your business; focus on a URL that reflects your business and optimize the heck out of it instead!
When it comes to search engine ranking factors, authority matters. As you’ll see, that’s usually a combination of great content and off-page SEO signals like inbound links and social shares.
10. User Experience
For a while now, Google’s been using artificial intelligence to better rank web pages. It calls that signal RankBrain. This includes other signals that affect your search engine ranking. These are:
- Clickthrough rate – the percentage of people who click to visit your site after an entry comes up in search results
- Bounce rate, especially pogosticking – the number of people who bounce away again, which basically means your site didn’t give them what they wanted
- Dwell time – how long they stay on your site after they’ve arrived.
If people land on your site, don’t like it, and bounce away, then Google will think it’s not relevant to their needs. If enough people do this, then you might find it more difficult for your site to rank higher in search results.
In contrast, if people click through to your web page and stick around for a while, that tells Google your content is relevant to their search.
So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking
“User experience” refers to the emotions and attitudes a person experiences while using a website.
The way a person navigates, interacts with, and uses a website are all part of user experience. An optimal user experience helps a person find the information they need to in a pleasing, frictionless way.
In layman’s terms, the way your website looks and functions matters to your bottom line. Your website should have an AMAZING user experience if you want it to work FOR you. A professional website development company, like Maxime Interactive, can help with this. If you’re unhappy with how your website currently looks, feels, acts, or functions, reach us at here
These are some of the important tips for SEO(Search Engine Optimization) ranking.I hope this blog helps you to kick start your journey in SEO and hoping to find your business on Google’s front page soon.